Molson Promo Dissed

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It appears that Molson Canada felt compelled to end it’s ‘Campus Challenge‘ contest early, following criticism from the university community that it promoted the abusive use of alcohol. Post-secondary students were enticed to upload their pictures from campus parties, with top honour going to the university which simply had the most submissions.

Given recent media reports about obnoxious Fanshawe student behaviour, it’s a timely reminder that not all students are created equal.

Or corporations either it seems.

Links:
2007/11/15 – The Gazette: Memorial is the number one party school?
2007/11/20 – CBC: Molson’s Facebook contest leaves some …
2007/11/21 – Canada.com: Molson bashed over Facebook contest
2007/11/22 – Globe & Mail: Molson photo contest brews up anger
2007/11/25 – Globe & Mail: Molson pulls plug on Facebook photo contest
2007/11/26 – Globe & Mail: Molson ends Facebook contest
2007/11/28 – The Gazette: Molson promo challenged by universities

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