Fast-Car Ads Hit Quebec Roadblock


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An amendment to Quebec’s Bill 42 (highway safety) would “give the provincial auto insurance board the mandate to come up with guidelines to ban [car] ads that depict ‘heedless, careless or dangerous behaviour and gestures’ “ and more.

“Bill 42 includes proposals for speed limiters on trucks, red-light cameras, photo radar, a ban on the use of cell phone handsets while driving, tougher penalties for speeding, and tougher penalties for intoxicated drivers.”

“Bill 42 would also require governors on transport trucks, limiting their top speed to 105 kilometres an hour, giving them a five-km/h margin over the speed limit for passing.”

The proposed change “would also bar using a hand-held mobile phone while driving and reintroduce compulsory driver ed for new drivers.”

2007/11 – CAA: Brief re Bill 42
2007/12/07 – LandLine: Speed limiters could be delayed in Quebec
2007/12/12 – Montreal Gazette: ADQ…road safety legislation
2007/12/17 – CJAD: Transport minister gets tough on advertisers
2007/12/18 – National Post: Quebec To Ban Fast-Car Advertising
2007/12/18 – Montreal Gazette: Quebec spells doom to ‘zoom zoom zoom’

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