Say ‘NO’ to Jumbo-trons

by

eliquidMEDIA is investigating Council’s willingness to allow it to put “a large format high-definition LED display” (ie. a ‘jumbo-tron’) at 743 Richmond Street. Part of the pitch being made to Monday’s committee meeting plays to our vanity (and feelings of inadequacy?) with the suggestion that “these displays generally make a statement that a community is vibrant, high-tech and an exciting region to do business at.”

My concern is that drivers are already way too distracted, without having a huge TV pushing slick ads at them as they approach along a congested street like Richmond. Wouldn’t it be better if they were watching out for pedestrians, bicyclists, and other vehicles instead of these cute ‘lil kittens?

Date: Thu, 24 Jan 2008 18:06:44 -0800 (PST)
From: Gregory Fowler
To: LFisher
Cc: Joni Baechler, Sgt. Thomas O’Brien

Planning Committee
City of London
2008/01/24

Chair and Members:

With respect to the video display (ie ‘Jumbo-tron’) that’s being contemplated for 743 Richmond Street.

Part of the pitch being made to you plays to our vanity (and feelings of inadequacy?) with the suggestion that “these displays generally make a statement that a community is vibrant, high-tech and an exciting region to do business at.”

I respectfully suggest that it’s more important for our community to be seen as safe and walkable and responsible.

London’s pedestrians are increasingly at risk because of increased numbers of vehicles on the road and the deteriorating behaviour of too many drivers.

My concern is that drivers are already way too distracted, without having a huge TV pushing slick ads at them as they approach along a congested street like Richmond. Wouldn’t it be better if they were watching out for pedestrians, bicyclists, and other vehicles instead of cute ‘lil kittens?
(see: http://www.eliquid.tv/images/gallery/photos/photo3.html)

Please be advised that I have already requested delegate status at the February meeting of CSCP in order to identify several other pedestrian-related concerns. You may also recall the difficulty that I’ve encountered trying to express my concerns before now because of the problem with the new City Hall spam filter.

I request that for now, the appropriatness of allowing large video displays, mobile advertising, etc. anywhere in the city, be referred to staff for a comprehensive study (including consultation with London Police Service), followed by a report back to the appropriate standing committee and the opportunity for public engagement.

Respectfully,

Mr. Gregory Fowler
962 Eagle Crescent
London, Ontario; N5Z 3H7
519-649-0500

Advertisements

Tags: , , , , , , , , , , ,

One Response to “Say ‘NO’ to Jumbo-trons”

  1. Chris Holt Says:

    We deal with one of eLiquid Media’s Jumbo-Trons in downtown Windsor. I agree whole-heartedly, work to deny them permission. Besides all the distraction-talk, it’s just downright tacky.

    On the other hand, though. I don’t even notice it’s there anymore. It is mounted so high in the sky that you have to consciencly look up to see it. It’d be better if it just wasn’t there, though. Between our Casino lights chasing around the sky and this jumbotron, the light pollution is horrible.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: