Posts Tagged ‘ad’

Commercial Pollution

October 18, 2008

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Plastic signage stapled to telephone poles along the Commissioners Road E. arterial. Should business be allowed to pollute our visual environment by using telephone poles as free billboards?

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Xmas Comes Early

September 29, 2008

I understand that retailers are in competition with each other. But when you put out seasonal merchandise this early, are consumers overcome with a sudden conviction that it’s time to start getting ready for the big event? Or do they resent it?

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I mean, we haven’t even had Thanksgiving or Halloween yet. Give me a break!

P.S. – Can you guess the location?

LTC Items of Interest

September 26, 2008

“Adjusted for daily mix, 2008 ridership…is approximately double the budgeted growth rate…thought to be largely attributable to the sustained increase if fuel costs…should the trend continue, ridership would exceed budget by an estimated 447,000 riders, with corresponding revenue being approximately $575,000 greater than budget.”

[ed: where’s the fare decrease?]

“Since the beginning of the school year and in response to reports of overload conditions across the city, additional trippers have been assigned to at least 5 different routes. The majority of new trippers have been assigned along the Oxford and Adelaide corridors, predominantly during the morning rush hours.”

“A number of issues…relating to the development of various standards under the Ontarians with Disabilities Act (AODA)…continue to lack committee consensus…requirements that remain unresolved…include: whether the operator should be required to ask someone to vacate a seat.”

[ed: seating policy re disabled is needed now!]

“Compared to the same timeframe in 2007 for the first three weeks of September, contacts regarding overcrowding and requests for additional service have increased by 217%.”

[ed: Like I’ve written here many times, LTC is a complaints-driven system. If you want it to improve, you’ve got to complain, and preferably in writing.]

“The public kick-off event originally anticipated for the middle of September has been delayed to early in October in anticipation of the first wayside sign installation which is expected over the next couple of weeks.”

[ed: I’d like to get an answer to my question about the cost of these electronic announcement signs and how they’re going to be protected from vandalism, esp. now that they’re proposing to jack up fares on us.]

“Over the next 5 years (2009-2013) the Commission-approved provisional budget calls for…$26.1M…to replace 56 buses.”

“Municipal Council…approved a by-law…to execute a Letter of Agreement…provides 1/3 provincial funding for replacement buses in 2008 (approx. $2.056M).”

[ed: Aren’t the feds kicking in anything? Isn’t Council budgeting for the rest?]

“In June of this year…informed…they were not interested in renewing the…shelter advertising contract… the Commission approved going to market…a Request for Proposals (RFP) was issued…qualified bids were received…”

[ed: Ad revenue is crucial, esp. considering the proposal to jack up fares. Why did they only receive 2 bids? How widely was the RFP circulated?]

It’s the Wrong Message

August 25, 2008

It seems that City Hall recently allowed the Canadian Egg Marketing Agency to stencil advertising on bike paths. Today’s LFP describes the ad campaign (“First ads to crack city bike paths get easy ride“; Jenni Dunning).

How did that escape me? Could it be that they rolled it out quietly so that nobody would be the wiser? A quick look on the city website using it’s own search tool failed to turn up any mention of this ‘initiative.’

Scott Stafford (the city’s parks and recreation division manager) is quoted as saying that “we thought it was a way to try something new to get some interest in our pathways.”

It’s a shame that they had to pervert Candy Chang’s idea which I promoted in my 2008/04/25 post.

If the City cares about the health of Londoners, physical and mental, it should immediately rethink this short-sighted strategy of wasting public easels to assault us with more commercial advertising. Inspirational messages and public service announcements would be a much better use of this valuable resource.

Was It News?

May 6, 2008

A-Channel News today presented it’s viewers with a story about a Woodstock firm called Luminous Media that manufactures what it describes as outdoor & large format ‘single skin EL posters.’

Derek Rogers delivered a story which undoubtedly left most viewers with an impression of “Oh, that’s cool!” On it’s website, A-Channel bills itself as “London’s News Leader. The News You Need, From the Team You Trust.” But this story didn’t contain a hint of any critical thinking, which some of us still expect from a so-called ‘news’ source.

Was it news, or was it simply disguised advertising?

I’m upset by the story which I saw. It undermines the efforts which I’ve made to combat the intrusion of such technology into our community.

I’m going to attempt to contact Mr. Rogers and persuade him to cover the other, more serious, newsworthy side of the story. But in the event that I’m ignored, I suggest that you check out the links below.

Other Links:
2008/01/24 – FMBS: Say ‘NO’ to Jumbo-trons
2008/02/15 – FMBS: Adversaulting
2008/02/18 – FMBS: The risk of mobile advertising

Quebec’s Bill 42

April 28, 2008

Not so nice a day to go walking today, but that presents an opportunity to do some catching up. Let’s have a look at Quebec’s Bill 42, which I previously posted about HERE.

The National Assembly adopted the bill 2007/12/21 thanks to Parti Quebecois support, and it became law 2008/04/01.

Although the Quebec Liberal Party “posted a video on its website criticizing the opposition PQ and the Action democratique du Quebec for blocking a proposal to lower the tolerated level of alcohol for drivers in Quebec to 0.05 per cent,” 01 the measures that it does contain are commendable.

BTW, that clause in the road safety legislation that would have lowered the legal blood level limit to 0.05 per cent was withdrawn after the Action Démocratique du Québec and Parti Québécois both refused to support that proposal. 02

Quebec beomes the first province to mandate the use of snow tires on all personal vehicles, taxis and rental cars. “This measure [which begins 2008/11/15] along with the provincial government’s renewed co-operation with Montreal municipalities to lower speed limits on residential streets, represents an attempt to make Quebec drivers more accountable and roads safer.” 03

There is a ban on hand-held cell phones, and that’s a good thing. Unfortunately, as one blogger has noted, it “totally misses the point by not including text messaging devices. If holding and talking on the phone is a distraction and a cause of accident, reading or writing a text message is even more. In other words, if your Blackberry is not used as a phone, you can read or write message while going off the road or rear ending another vehicle.” 04

“According to the official transcripts of the debates of the National Assembly, the rationale behind the ban is that when a driver uses a cell phone while operating a vehicle, he is 30% more likely to be implicated in a crash. The penalty for those who get caught is rather stiff: a $80-100 fine plus 3 demerit points on the driver’s record.” 05

The bill makes driver’s education mandatory for all applicants who wish to obtain a license for passenger vehicles and motorcycles. 05

The legislation will also restrict car advertising that depicts fast, unsafe driving. 02

Sources:
01. 2007/12/19 – Global Quebec: National Assembly wraps…
02. 2007/12/19 – CBC: Legal blood alcohol limit won’t drop…
03. 2008/04/28 – The Suburban: Speed and snow tires…
04. 2008/01/10 – The Trucking Blog: Bill 42
05. 2008/04/01 – Michael Lu: Bill 42

Paul Berton’s Belated April Fool’s Joke

April 6, 2008

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According to Paul Berton’s latest advertorial, “We’re redesigning the print version of The London Free Press…with a focus on local news.” *cough*

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The Risk of Mobile Advertising

February 18, 2008

In my recent written submission to Planning Committee, I asked that “the appropriatness of allowing large video displays, mobile advertising, etc. anywhere in the city, be referred to staff for a comprehensive study (including consultation with London Police Service), followed by a report back to the appropriate standing committee and the opportunity for public engagement.” 01

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Adversaulting

February 15, 2008

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It seems that there’s just no getting away from advertising any more. No matter which way you turn, there’s a message coming at you to buy, buy, buy. No money? No problem! And never mind that most of what you buy today will end up in a landfill (or worse) tomorrow…

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When Does It Stop Spinning?

February 2, 2008

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The world spins. In fact, I recollect a long time ago being told by a teacher that it’s a good thing, and that if it were ever to stop spinning we’d be in a heap of trouble.

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Say ‘NO’ to Jumbo-trons

January 24, 2008

eliquidMEDIA is investigating Council’s willingness to allow it to put “a large format high-definition LED display” (ie. a ‘jumbo-tron’) at 743 Richmond Street. Part of the pitch being made to Monday’s committee meeting plays to our vanity (and feelings of inadequacy?) with the suggestion that “these displays generally make a statement that a community is vibrant, high-tech and an exciting region to do business at.”

My concern is that drivers are already way too distracted, without having a huge TV pushing slick ads at them as they approach along a congested street like Richmond. Wouldn’t it be better if they were watching out for pedestrians, bicyclists, and other vehicles instead of these cute ‘lil kittens?

Date: Thu, 24 Jan 2008 18:06:44 -0800 (PST)
From: Gregory Fowler
To: LFisher
Cc: Joni Baechler, Sgt. Thomas O’Brien

Planning Committee
City of London
2008/01/24

Chair and Members:

With respect to the video display (ie ‘Jumbo-tron’) that’s being contemplated for 743 Richmond Street.

Part of the pitch being made to you plays to our vanity (and feelings of inadequacy?) with the suggestion that “these displays generally make a statement that a community is vibrant, high-tech and an exciting region to do business at.”

I respectfully suggest that it’s more important for our community to be seen as safe and walkable and responsible.

London’s pedestrians are increasingly at risk because of increased numbers of vehicles on the road and the deteriorating behaviour of too many drivers.

My concern is that drivers are already way too distracted, without having a huge TV pushing slick ads at them as they approach along a congested street like Richmond. Wouldn’t it be better if they were watching out for pedestrians, bicyclists, and other vehicles instead of cute ‘lil kittens?
(see: http://www.eliquid.tv/images/gallery/photos/photo3.html)

Please be advised that I have already requested delegate status at the February meeting of CSCP in order to identify several other pedestrian-related concerns. You may also recall the difficulty that I’ve encountered trying to express my concerns before now because of the problem with the new City Hall spam filter.

I request that for now, the appropriatness of allowing large video displays, mobile advertising, etc. anywhere in the city, be referred to staff for a comprehensive study (including consultation with London Police Service), followed by a report back to the appropriate standing committee and the opportunity for public engagement.

Respectfully,

Mr. Gregory Fowler
962 Eagle Crescent
London, Ontario; N5Z 3H7
519-649-0500

Kellogg Canada’s Pedometer Promo

January 3, 2008


Kellogg’s Canada issued a ‘health challenge’ media release today, which includes an announcement about the inclusion of pedometers in ‘specially marked boxes’ of it’s cereals, and which “is being supported with a creative television advertising campaign.”

   TORONTO, Jan. 3 /CNW/ - 
   Put your best foot forward this New Year - literally.
       Kellogg Canada is encouraging Canadians to maintain 
   a healthy body weight with a new step counter campaign 
   designed to increase their physical activity levels.
      A recent study published in the Journal of the American 
   Medical Association shows that wearing a pedometer is 
   associated with significant increases in physical activity 
   and significant decreases in body mass index and blood 
   pressure. Overall, study participants using a pedometer 
   increased physical activity by 27 per cent - or an 
   additional 2,000 steps per day(1).
      Beginning this week, 1.1 million step counters will 
   appear in specially marked boxes of Kellogg's Special K 
   Original, Special K Red Berries, Special K Vanilla Almond, 
   Special K Chocolatey Delight, and Special K Fruit and 
   Yogurt flavour cereals, while quantities last.
      "Kellogg Canada is once again making it easier for 
   Canadians to increase their physical activity levels while 
   achieving and maintaining a healthy body weight," said 
   Christine Lowry, Vice President, Nutrition and Corporate
   Affairs, Kellogg Canada. "Using a Special K step counter 
   to monitor daily steps can be a simple and effective 
   motivator particularly at this time of year."
      To find out more about the Special K Challenge, 
   Canadians are invited to visit the new website 
   www.specialkchallenge.ca where they can find tracking
   tools, tips and articles geared towards helping consumers 
   with their shape management goals.  

There are rapidly increasing numbers of businesses jumping on the ‘green’ and ‘healthy’ bandwagons and there’s no doubt in my mind that, for many of them, it’s a lot more about self-promotion than any concern about your well-being or the environment. But I don’t lose too much sleep worrying about their motivation. Instead, I try to focus on whether or not their initiatives produce positive benefits for our society.

I’ve been wearing a pedometer for almost a year, and it’s been a smart lifestyle choice for me. With the help of this inexpensive, simple device, and by recording my distance at the end of each day, I was forced to accept the fact that I had previously been over-estimating the amount of walking that I was doing. But those days of fooling myself are over. My spreadsheet is a stark reminder of how well I’ve done, week after week, and that’s a great motivator.

I’m not encouraging you to go out and buy cereal simply so that you can get a ‘free’ pedometer. Especially if that cereal contains sugar, or chocolate, etc. But I do recommend that you get one of these devices. And although some of them come with ‘bells and whistles’ and a correspondingly higher price, I’ve been completely satisfied with the functionality of my $10 unit.

Still looking for a New Year’s resolution?

Canada’s DNCL

December 22, 2007

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News release
December 21, 2007

OTTAWA-GATINEAU — 
The Canadian Radio-television and 
Telecommunications Commission (CRTC) today announced 
that it has awarded a five-year contract to Bell Canada 
to operate the National Do Not Call List (DNCL). 

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Fast-Car Ads Hit Quebec Roadblock

December 18, 2007

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An amendment to Quebec’s Bill 42 (highway safety) would “give the provincial auto insurance board the mandate to come up with guidelines to ban [car] ads that depict ‘heedless, careless or dangerous behaviour and gestures’ “ and more.

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Academic McMotivation

December 9, 2007

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ad jacketResponding to criticism about it’s report-card promo in Florida’s Seminole County, fast-food giant McDonalds insists that it’s motives are entirely honourable. As opposed to a crass marketing campaign?

The campaign consists of a Happy Meal coupon, a cartoon of the chain’s Ronald McDonald brand mascot, the golden arches logo, and photos of Happy Meal menu items – all printed on the cover of a report-card jacket at the corporation’s expense ($1,600 for the 2007-2008 school year). Children who present their report cards to the local restaurant are entitled to receive a free Happy Meal, provided that they’ve scored As and Bs, have exhibited good behaviour or have had two or fewer absences.

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