Posts Tagged ‘reward’

Recycling to the Bank?

January 24, 2008

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As I pointed out HERE last month, London is currently consulting the community about waste management (if you haven’t already done so, click HERE and complete the online survey; speak now, or don’t complain later). So perhaps that’s why this story virtually jumped off the screen at me when I came across it. It seems that down Philadelphia way, they’ve got a program that pays households to recycle!

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Academic McMotivation

December 9, 2007

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ad jacketResponding to criticism about it’s report-card promo in Florida’s Seminole County, fast-food giant McDonalds insists that it’s motives are entirely honourable. As opposed to a crass marketing campaign?

The campaign consists of a Happy Meal coupon, a cartoon of the chain’s Ronald McDonald brand mascot, the golden arches logo, and photos of Happy Meal menu items – all printed on the cover of a report-card jacket at the corporation’s expense ($1,600 for the 2007-2008 school year). Children who present their report cards to the local restaurant are entitled to receive a free Happy Meal, provided that they’ve scored As and Bs, have exhibited good behaviour or have had two or fewer absences.

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