Posts Tagged ‘score’

Academic McMotivation

December 9, 2007

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ad jacketResponding to criticism about it’s report-card promo in Florida’s Seminole County, fast-food giant McDonalds insists that it’s motives are entirely honourable. As opposed to a crass marketing campaign?

The campaign consists of a Happy Meal coupon, a cartoon of the chain’s Ronald McDonald brand mascot, the golden arches logo, and photos of Happy Meal menu items – all printed on the cover of a report-card jacket at the corporation’s expense ($1,600 for the 2007-2008 school year). Children who present their report cards to the local restaurant are entitled to receive a free Happy Meal, provided that they’ve scored As and Bs, have exhibited good behaviour or have had two or fewer absences.

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Literacy Report

December 5, 2007

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In London, “at least one in three children aged eight to 14 is not meeting the standards established by the province in reading, writing and mathematics. And one in five adults is functioning at the lowest level of literacy, often unable to read basic signs and medicine instructions.”

Click HERE to get the ‘Literacy in London & Middlesex’ report.

Links:
2007/12/05 – City of London: media release
2007/12/06 – LFP: Reading an obstacle for 1 in 5 Londoners